White Label Finance Solutions *

Building fully supported, innovate software solutions within the financial sector.

The Business

No two customers or businesses have the exact same needs and wants. It is for this reason the business creates products with the capability to:

Tailor services and technology to your specific business needs

You will have complete control over your software’s features and branding. The business builds products that are completely abstracted, which allows you to choose what services are used, how they’re used and when - providing an experience that is as unique as your business and your customers.

Build your business with fewer resources

Utilise the expertise of white-label software developers. The planning, developing and testing phases involved in a software development life cycle are all taken care of, allowing you to focus on your business’ core competencies and on delivering better levels of service to your customers. Our packages come with ongoing support from a highly skilled software support team and further enhancements and changes to requirements can be accommodated during the term of the contract, subject to agreement between both parties.

Builds are designed to require minimal human intervention.

Leverage the experience of an industry recognised development team

The technical team behind the business’ products and services are always striving for better, which is evidenced by amazing customer feedback, in addition to industry recognition from esteemed awards bodies.

The People

Dan Ware CEO

Dan has been working in Fintech, Financial Services and Marketing for the past 15 years. Starting off in a creative and design capacity, moving into B2C and B2B PR and Marketing, and then into Strategic Marketing, Communications and Statistical Analysis.

Since 2012 Dan has been CEO and driving force for award winning businesses in the Financial Services Sector.

Dan has been recognised as 2019 Outstanding Young Executive by the Global Business Excellence Awards and one of the Top CEOs in the UK at the CEO Today Awards 2018.

The chairman of the judges at the Global Business Excellence Awards said:

"Dan Ware’s philosophy is to create a company that he wants to for work. And this is exactly what he has achieved. In a recent staff survey, 86 percent of respondents say they are excited about going to work and in a Glassdoor score, 100 percent of respondents approve of the CEO, which are both hard to achieve. Dan is not just liked – he is an astute marketing talent with an eye for spotting opportunities."

Darren Cheeseright IT Director

Darren has been a Software Professional for over fifteen years, working in the healthcare, insurance and finance sectors as a Software Engineer, Technical Architect and Software Manager. Darren is proficient in agile and lean software development processes, and has worked on systems for small teams up to systems used by thousands of people. His expertise includes integration with BACS and Direct Debit platforms, third party consumer identification software and communication platform architecture.

Darren is now working as IT Director, where he is working closely with the best information suppliers and building an IT strategy that utilises innovative and cutting-edge technology.

Matt Baker CTO

Matt has been a technology professional for fourteen years with ten years operating as a software developer. He has implemented software and consulted in a number of sectors including telecommunications, energy, insurance, healthcare, employee benefits and financial services.

Throughout his career Matt has developed bespoke software solutions with a focus on automation, user journeys and reporting. He has experience in integrating with third-party systems including Open Banking, Credit Reference Agencies, Communication Platforms, and Consumer Identification.

Matt thinks “outside the box” enabling him to effectively scrutinise expensive business processes and provide solutions to help boost operational efficiencies whilst reducing costs. His focus is to design, innovate, extend and optimise our digital solutions whilst increasing revenue, reducing cost and improving operational efficiency.

The Awards

Global Business Excellence Awards
Outstanding IT Team (2019)

The tech team responsible for the business’ products and systems were accredited with the ‘Outstanding IT Team of 2019’ award at the Global Business Excellence Awards. This award is presented to teams who have achieved technical innovation which has delivered benefits including reducing costs and making an impact in the marketplace.

SME News UK Southern Business Awards
Best Short Term Finance Software Developer Team of the Year (2018)


Best Business Awards
Best Information Technology (2018)

Commenting on the winner in the Best Information Technology category, the chairman of the judges said:

"The company has transformed the lending application process by building a new underwriting platform and a new scorecard system that eliminates human error and more accurately assesses customers. The scorecards are segmented into targeted groups of customers and, once fully tested, the big advantage is that they can be fully deployed within minutes. Additionally, all customer information is now held in one place, creating new efficiencies. Congratulations on improving the underwriting process and helping the company to provide faster decisions on risk for short-term loans and better customer service."